Assumption:
Assuming there is a fitness tracking application, FitnessPal+, with 15,000 daily active users, and it aims to improve user retention by introducing innovative features.
Objective:
The objective of this mini project is to prioritize new features for FitnessPal+ to enhance user engagement and retention over the next 6 months.
Feature Ideas:
After conducting user surveys and market research, three key feature ideas have been identified:
- Personalized Workout Plans: Offering tailored workout plans based on users’ fitness goals and preferences.
- Nutrition Tracking with AI Insights: Integrating AI-driven insights into nutrition tracking, providing personalized suggestions and meal recommendations.
- Community Challenges: Introducing friendly fitness challenges within the user community to foster a sense of competition and motivation.
Prioritization Criteria:
Criteria for prioritizing features were defined as Reach, Impact, Confidence, and Effort, with the aim of improving user engagement and retention.
Feature Scoring:
Features were scored based on the defined criteria:
Personalized Workout Plans:
Reach (R): 3
Impact (I): 4
Confidence (C): 75%
Effort (E): 10
Total: 1.8
Nutrition Tracking with AI Insights:
Reach (R): 5
Impact (I): 3
Confidence (C): 70%
Effort (E): 9
Total: 1.8
Community Challenges:
Reach (R): 4
Impact (I): 3.5
Confidence (C): 80%
Effort (E): 8
Total: 2
Prioritized Features:
Based on feature scoring, the priority order is as follows:
- Community Challenges
- Personalized Workout Plans
- Nutrition Tracking with AI Insights
Next Steps:
Prototype Development:
Develop prototypes for the prioritized features to validate concepts with potential users.
User Validation:
Conduct user validation sessions with the prototypes to gather feedback on the proposed features.
Iterate Ideas:
Iterate on feature concepts based on user feedback, ensuring alignment with user expectations.
Product Development:
Begin the development of FitnessPal+ with the prioritized features.
Conclusion:
This Feature Prioritization Framework provides a strategic approach to enhancing FitnessPal+ with features aimed at improving user engagement and retention. The prioritized features address key user needs and align with the application’s goal of fostering a healthy and supportive fitness community.